Phoenix Behavioural


  • Adopting the insights of behavioral science will help bring our government into the 21st century in a wide range of ways - from delivering services more efficiently and effectively; to accelerating the transition to a clean energy economy; to helping workers find better jobs, gain access to educational opportunity, and lead longer, healthier lives.

    Barack Obama
    Former President of USA
  • As many an architect will tell you, human behavior changes according to the environment.

    Peter Gabriel
  • Indeed, positive recognition, especially from the women in my family...impacted my life in significant ways.

    Beth Sulzer-Azaroff
    Professor Emeritus
  • Ultimately, knowing what drives us puts us in the driver’s seat.

    Susan M. Schneider
  • The quality of human life, perhaps even the survival of life as we know it, depends on finding ways to make everyone’s environment more nurturing–less coercive and more caring, supportive of human development, and focused on doing what works.

    Anthony Biglan
  • A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

    B. F. Skinner


  • Behaviour Analysis is the scientific study of behaviour. Applied Behaviour Analysis is the application of scientific principles based on the principles of learning and motivation to make socially significant changes in behaviours. Simply put, it’s a cool science that improves people’s lives.

  • Behaviour Analysts assess behavioural excesses and deficits, environmental factors, and other contingencies to determine why a person does what they do. Then, they develop and implement plans to make meaningful changes to behaviours.

  • If you want to change behaviour, we can help! It can be an individual one like weight loss or improving your parenting skills. A group behaviour like increasing staff motivation or improving your company’s staff training. High-risk behaviours like self-injury. Head over to our services page for all the ways we can help.

  • Yes, behaviours are learned! Behaviours are a response to stimuli and are learned over time through reinforcement. The good news, just like inappropriate behaviours can be learned (e.g., smoking), appropriate behaviours can also be learned (e.g., smoking cessation).

  • No. Bribery is used to induce or influence a person. Reinforcement is used to increase desired behaviours. Bribery is used in the moment to stop an unwanted behaviour. Reinforcement is provided after the wanted behaviour occurs.

  • No. Everyone thinks, senses, and feels. B.F. Skinner called these “private events” and recognized that “some behavior is partly controlled by a set of conditions accessible only to behaving individuals” (Skinner, 1945). Private events are considered to be under the same environmental contingencies as observable behaviours. Behaviourists do not ignore private events, however, work within the parameters of scientific study and analyze private events when they are observed.

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